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Are you careful to make claims instead of assertions? OMOQ #172 episode artwork

EPISODE · Jun 16, 2026 · 0 MIN

Are you careful to make claims instead of assertions? OMOQ #172

from SimpleBiz360™ Podcast · host Jeffrey Mason

In today’s world, so many buyers have one eyebrow up when they meet with vendors. A classic, and easily detectable mistake is when vendors rely on assertions instead of claims. What’s the difference? A claim is a statement that can be backed up with evidence, and an assertion is a baseless statement with little, to no evidence as back up. Where do you and your customer facing teams fall? Maybe it’s time to make sure that you’re using claims instead of assertions?Support the show

What this episode covers

In today’s world, so many buyers have one eyebrow up when they meet with vendors. A classic, and easily detectable mistake is when vendors rely on assertions instead of claims. What’s the difference? A claim is a statement that can be backed up with evidence, and an assertion is a baseless statement with little, to no evidence as back up. Where do you and your customer facing teams fall? Maybe it’s time to make sure that you’re using claims instead of assertions? Support the show

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Are you careful to make claims instead of assertions? OMOQ #172

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This episode was published on June 16, 2026.

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In today’s world, so many buyers have one eyebrow up when they meet with vendors. A classic, and easily detectable mistake is when vendors rely on assertions instead of claims. What’s the difference? A claim is a statement that can be backed up with...

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