Are you doing brand storytelling right? Jordan Kelley will know

In this episode of Audience Connection, Lydia Chan sits down with Jordan P. Kelley, Director of Content and Editor-in-Chief at Aivanta, to explore what it truly means to do brand storytelling right and why so many brands are still getting it wrong. With nearly a decade of reviewing brand-funded films and curating the programming for the Brand Storytelling Conference, Jordan shares what separates content that audiences actually choose to watch from content that simply blends into the noise. He explains why brand storytelling is not a long-form ad, how putting humans at the center of a story is the most reliable path to engagement, and why the element of choice is everything in today's on-demand world. The conversation digs into the real tension that exists between artistic vision and brand objectives, and how the most effective players in the space are those who can bridge both. Jordan also unpacks how storytellers can build internal buy-in by reverse-engineering leadership's metrics and grafting those goals directly onto the creative work, making the case for brand storytelling in a language that resonates in the boardroom. If you're interested in how brands can move beyond campaigns and create content that builds genuine audience affinity, or how AI and smarter measurement will reshape the future of brand storytelling, this episode is packed with insights you can take straight back to your team. Follow Audience Connection Podcast: Website: https://www.casualfilms.com/ Instagram: https://www.instagram.com/casualglobal/ LinkedIn: https://www.linkedin.com/company/casual-films-international BlueSky: @casualglobal.bsky.social Subscribe now and join the conversation about creating content that truly resonates and storytelling backed by behaviour science.