Are You Falling Into The Sunk Cost Trap? (Dojo #42)

from The Digital Marketing Podcast by Exposure Ninja · host Tim Cameron-Kitchen

This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors. We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success. Timestamps 00:00 - Introduction 01:30 - AllPlants Case Study 15:00 - Black Friday Marketing Strategies 25:00 - Wicked Movie Marketing Update 35:00 - Key Takeaways & Actionable Steps Get the show notes: ⁠https://exposureninja.com/podcast/dojo-42/⁠⁠ Get your free trial of Semrush AdClarity: https://exposure.ninja/wow Request a free review of your website and marketing: ⁠https://exposureninja.com/review/⁠ What to listen to next: Why GEO is the New SEO (and How It Works) ⁠https://exposureninja.com/podcast/336/⁠ The Best Digital Marketing Strategies for 2025 ⁠https://exposureninja.com/podcast/338/⁠ ChatGPT Search is using BING?! – Everything We Know So Far… ⁠https://exposureninja.com/podcast/dojo-39/

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This episode is 45 minutes long.

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This episode was published on November 28, 2024.

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