EPISODE · Mar 24, 2026 · 10 MIN
Are you going in the direction you actually want?
from The Quietly Disruptive Business · host Becky Benfield-Humberstone
Ever had that moment where you look up from your business and think… how did I end up here? Not in a dramatic, everything's-on-fire way. More like a slow realisation that somewhere along the line, you drifted. The goals are still there, but the path you're on doesn't quite feel like the one you chose.That's what today's episode is about.I'm asking you one question: are you actually going in the direction you want to go?I use a metaphor I love — your business is a sailboat, and the wind is every opinion, strategy, and "you should be doing this" that hits you from every direction. Some of that wind feels like momentum. It gets you moving. But moving isn't the same as moving in the right direction.In this episode, you'll hear:Why other people's approaches can quietly steer your business off course — without you even noticingHow strategies that "work" can still take you somewhere you don't want to beThe sneaky reason bad-fit tactics feel like progressAnd the real difference between using the wind and letting the wind decideThe key takeaway: You don't drift off course in one dramatic moment. It happens inch by inch, degree by degree, every time you borrow something that isn't yours. This episode is your chance to look up and check your heading.And if your answer isn't a confident yes? Thursday's episode has the practical how-to.Until next time, stay quietly disruptive.Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-clubRead my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo)Link: https://www.beckybenfieldhumberstone.comDrop me a line to share your story and say hello. I'd love to hear from you!
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Are you going in the direction you actually want?
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