Are you leveraging your ONE thing… or just crossing your fingers? | Knoxville

When Tennessee started winning at football, hotels in Knoxville went from $150/night to $800/night on game weekends. The university got 800 new student applications after they beat Alabama. Downtown restaurants set sales records.  The Volunteer Club (Tennessee's NIL collective) was created when college athletes started getting paid - a change some people loved and others hated. But Hunter Baddour saw an opportunity to partner with the university in a way that helped everyone succeed. In this episode, Hunter Baddour of The Volunteer Club joins me to share how they built a product so good they barely had to sell it. Now, 3,000 people show up to their tailgates, members renew without being asked, VFLs get involved without prompting. Plus: Why they diversified their customer base instead of chasing big donors How they evolved their offerings based on member feedback Why business is transactional (yes, relationships open doors, but execution keeps them from closing) You might not have an SEC school in your backyard, but every community has something they can win at. Have a Tennessee story worth mapping out? Reach out at archabouttn.com