Are You Older Than Google?

from Webcology · host WMR.FM Formerly Webmaster Radio

Are You Older Than Google?MUM (multitask unified model)It’s not just a new algorithm; it’s a new way of ordering and facilitating search-Things to Know – paths users take when exploring this topic (web surfing?)-Topic Exploration – Using related topics user can zoom into or broaden topic-Visual Exploration – Image search but actually useful.https://www.searchenginejournal.com/google-search-redesign/421415/https://www.searchenginejournal.com/google-mum-is-coming-to-lens/421385/-Google Merchant Center-ClarityGoogle Results Cardshttps://www.searchenginejournal.com/google-search-about-this-result/421394Google Doesn’t see stuff behind captchashttps://www.searchenginejournal.com/google-cant-see-content-behind-captchas/421202/Google Product Rich Results in Search Console – More infohttps://www.seroundtable.com/google-products-rich-results-report-search-console-granular-32173.htmlGoogle gets that search query intent shifts over timehttps://www.seroundtable.com/searcher-intent-shifts-google-32155.htmlGoogle and Duplicate Content in product descriptionshttps://www.searchenginejournal.com/google-duplicate-product-descriptions/420899/“With duplicate content we have essentially two, roughly, different things that we look at.On the one hand we check if the whole page is the same.And that includes everything like the header and the footer and the address of the store and things like that, which in your case this would not be the case because one is maybe a manufacturer’s website and the description is the same but everything around it is different.So that’s kind of the basic kind of duplicate content.”Search Quality Raters Guide piecehttps://www.searchenginejournal.com/google-eat/quality-raters-guidelines/EAT and Structured Datahttps://www.searchenginejournal.com/google-eat/structured-data/#closeAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Episode metadata supplied by the publisher feed · Published Oct 1, 2021

What this episode covers

Are You Older Than Google?MUM (multitask unified model)It’s not just a new algorithm; it’s a new way of ordering and facilitating search-Things to Know – paths users take when exploring this topic (web surfing?)-Topic Exploration – Using related topics user can zoom into or broaden topic-Visual Exploration – Image search but actually useful.https://www.searchenginejournal.com/google-search-redesign/421415/https://www.searchenginejournal.com/google-mum-is-coming-to-lens/421385/-Google Merchant Center-ClarityGoogle Results Cardshttps://www.searchenginejournal.com/google-search-about-this-result/421394Google Doesn’t see stuff behind captchashttps://www.searchenginejournal.com/google-cant-see-content-behind-captchas/421202/Google Product Rich Results in Search Console – More infohttps://www.seroundtable.com/google-products-rich-results-report-search-console-granular-32173.htmlGoogle gets that search query intent shifts over timehttps://www.seroundtable.com/searcher-intent-shifts-google-32155.htmlGoogle and Duplicate Content in product descriptionshttps://www.searchenginejournal.com/google-duplicate-product-descriptions/420899/“With duplicate content we have essentially two, roughly, different things that we look at.On the one hand we check if the whole page is the same.And that includes everything like the header and the footer and the address of the store and things like that, which in your case this would not be the case because one is maybe a manufacturer’s website and the description is the same but everything around it is different.So that’s kind of the basic kind of duplicate content.”Search Quality Raters Guide piecehttps://www.searchenginejournal.com/google-eat/quality-raters-guidelines/EAT and Structured Datahttps://www.searchenginejournal.com/google-eat/structured-data/#close Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

PodParley-generated summary based on available episode metadata and transcript content.