Are You Paying Attention? Data Is the New Commission | Ep. 40

Send us Fan MailIn this high-energy episode of The MLO Project, Frazier and Michael come in hot fresh off AIME’s Fuse 2025, breaking down lessons, laughs, and the unexpected win of a 7:00 a.m. breakout session that packed the room.Michael shares the behind-the-scenes story of his first “legit” Fuse experience, the vibes-only navigation system through the Gaylord Opryland, and why his High-Level Blueprint session had brokers buzzing before the sun came up.This isn’t another tech talk — it’s a wake-up call for loan officers who’ve been sleepwalking through their CRM strategy. They dive deep into:Why legacy CRMs are holding LOs hostageWhy Data is THE NEW CommissionThe real leverage behind HighLevel (HL4 Mortgage Pros)How top brokers are using automation and AI without losing authenticityWhy most LOs waste money on tools they don’t understandThe right mindset for implementing any system (hint: start with the goal, not the gadget)Whether you were at Fuse or not, this episode gives you a front-row seat to what’s coming next in mortgage tech, content leverage, and operational dominance.🎧 Powered by Empower LO