Are You Preparing For The Wrong Audience?

Most presenters prepare carefully for their presentations. Unfortunately, they often prepare for the wrong audience; themselves. Chief Thought Leader and author, Ann Herrmann-Nehdi sits down with Rob to explore how four different ways of thinking can exist in the same room, and why understanding those differences can transform the way we present. Drawing on 40 years of research involving four million thinkers, Ann explains how to structure presentations that connect with the whole room, no matter what time limit you may be under to make your case. In this episode of The Presentation Whisperer Show, you'll learn: Why presenters often prepare for themselves instead of preparing for the different ways their audience members think. The four different thinking styles that can exist within the same audience. How to recognize the thinking styles you’re speaking to and adjust your presentation accordingly. Why building a presentation around your own preferred way of thinking can cause you to lose part of the room. How understanding cognitive diversity can change everything from your opening and examples to the way you make your case. How to deliberately reach all four thinking styles when you have plenty of time to present. What to do when your presentation time suddenly gets cut from an hour to just ten minutes. How to communicate with audience members who may enter your presentation already disagreeing with you. A real-world example of how changing the way a presenter communicates can produce dramatically different results. The one change presenters can make to their preparation to reach more of the room. To learn more about this guest: Website: thinkherrmann.com LinkedIn: linkedin.com/in/annherrmannHerrmann Linkedin YouTube: ThinkHerrmann YouTube channel TEDx Talk: “One Thing You Need to Know About Your Brain That Will Change Your Life” TEDx Talk: “Think Like Your Future Depends on It, Because It Does Book: Whole Brain Business Book Hosted by Rob Jolles; professional speaker, bestselling author, and four-decade veteran of the stage and training room.Learn more about Rob’s books, coaching, training programs, and keynote work at ThePresentationWhisperer.com, or Jolles.com.Connect with Rob on LinkedIn or follow Rob’s LinkedIn Newsletter, When Every Word Matters