Are you really a rock star? See how Buck used pop culture to engage with their client's staff. Ep. 231

Welcome to episode 231 of the IABC International Podcast. On this episode Elizabeth Williams Principal, National Creative Director from Buck talks about how they work with one of their clients from the entertainment world leveraging pop culture to create positive impact when it comes to engaging with staff about their benefits. #IABCGQ -- On the IABC website you'll always find powerful, relevant articles to help your professional communication practice. One of the latest articles is from Cheryl Ross entitled Help Leaders Navigate Layoffs: Increase visibility to gain employees’ trust. Read article in full. -- Thanks for listening to this episode. Connect with us on Twitter and Instagram for exclusive podcast content. A gold star for everyone who shares this with a friend :) Music is from Joakim Karud and Ikson, Produced and presented by Dan Gold This is an IABC production.