Are You Selling with Features or Benefits & Outcomes?

Features are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do.   Benefits are the advantages you get from the product or service.   Outcomes are what happens as a domino affect of the benefits of the product or service.   Why is it important to identify this? People buy for the outcomes and benefits (emotional), and justify it with the features (logical)   Features of Our Web design Service:   - Restyle of one of our GBD Showit website templates - Design of all pages included in our templates (list out all pages) - Wordpress blog design & setup - Mobile-friendly responsive website - Photography sourcing & optimization - Connect email marketing opt-ins - Embed CRM Forms & Calendars - Pop up promoting your opt-in   Benefits of Our Services: - Saves time, energy, stress and confusion - Their business looks amazing online - They're taken seriously in their industry and seen as a professional   Outcomes of Our Services: - They're proud to show off their business to others - Feeling more confident - Attracting more potential clients as a result - Booking more clients and making more money