Are You Shoving Your Loyal Customers Out The Back Door?

"It's not all about you. It's all about your customers" says Janice B Gordon, Customer Growth and Retention Expert. We discuss the sales profession's myopic obsession with new business which is effectively operationalising failure over time. Yes! Yes! Yes! It is important to fill and maintain the top of the funnel but unless you are paying close attention to your existing customers you are not only leaving a shed load of money on the table, you are driving loyal, profitable business to your competition. Buckle up folks. You are in for a treat if you give a damn about your customers, but if you see them as little more than organic ATM machines or as a resource to be exploited to hit your target this month, you will feel deeply uncomfortable with the content in this episode. If your marketing, sales, customer success, account growth, product innovation, operations and finance teams aren't aligned AROUND the customer, then you are wasting opportunities, burning through your shareholders cash in ways that you deserve to be fired for.  It can't really be that obvious, can it? Yes! Yes! Yes! (think Meg Ryan!) Contact Janice via LinkedIn at inkedin.com/in/janice-b-gordon-customer-growth-expert Websites scaleyoursales.co.uk  (Company Website) janicebgordon.com/  (Personal Website) Phone: +442071750877 (Work)Email: [email protected]: JaniceBGordon--.To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best *** salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors ***click here- https://linktr.ee/marcuscauchi