Are You Solving the Right Customer Problem?

Your customers are telling you what they want. But are theirfeature requests pointing you toward the right problem?In this episode of Payment Pulse, Shannon and Michelle sharehow SaaS platforms can separate a customer’s requested solution from the underlying challenge they’re trying to solve. You’ll learn:How to uncover the need behind a feature request What turns isolated feedback into evidence of a broader problem Why adoption challenges may stem from positioning, onboarding, enablement, or the customer experience How Marketing can contribute to customer listening before a product launches How to evaluate opportunities using a simple Problem, Evidence, and Value framework Listen to learn how better customer listening can lead tosmarter roadmap decisions.🎧 Subscribe to Payment Pulse for more insights on embedded payments, SMB growth, and turning paymentsinto a strategic advantage.SpotifyApple Podcasts Follow Xplor Pay on Social Media: FacebookInstagramThreadsXLinkedInYouTube