Are You Telling the Right Story? In the Right Way?

In this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.What you'll learn in this episode:Why storytelling isn’t just marketing fluff—it’s essential for business success, especially in higher education.How narrative can dramatically reduce customer acquisition costs and increase lifetime value.The transformative role of technology—like AI, virtual reality, and spatial computing—in reshaping how stories are told and experienced.Why multiplayer storytelling is the next frontier in both education and enterprise.What businesses can learn from the entertainment industry’s lead on immersive experiences.Why failing to evolve your storytelling strategy could leave your brand invisible to future generations.Text us what you think about this episode!