Are You Thinking About Innovation The Right Way?

On episode #130 of the Rethink Marketing Podcast, Eric and Colin discuss under-appreciated sources of innovation and how businesses can capitalize on them to create competitive advantage. Many innovation models can be broken into three basic steps: ideating, testing, and scaling. None of those three steps live exclusively within marketing, sales, or the executive team. Even sources outside the company can help! But if the culture isn't ready to support innovation, no amount of ideating and testing will help. Creating a formal innovation program or denoting a team of innovation champions may go a long way in turning the tide from "status quo" to "status whoa." You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions - arrasmithpromtions.com, for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices