Are You Throwing Away Money on Paid Media? Here's How to Stop

In this episode, we discuss the hidden pitfalls of paid media and how companies can protect themselves from wasting money. Topics covered: Assigning unqualified people to manage campaigns The dangers of ad fraud and programmatic waste Why transparency is key when working with agencies The importance of measurement and verification Having internal oversight to ensure campaign effectiveness Listen to learn how to get the most out of your paid media budget and avoid getting scammed. Timestamps: 00:00 Introduction 01:20 Assigning unqualified people to manage campaigns 05:10 The dangers of ad fraud and programmatic waste 12:20 Transparency is key when working with agencies 18:30 Measurement and verification are crucial 23:20 Internal oversight for campaign effectiveness 28:00 Conclusion Key Takeaways: Don't assign paid media tasks to people who lack the skills and experience. Be aware of ad fraud and programmatic waste, and take steps to mitigate them. When working with agencies, insist on transparency in reporting and contracts. Effective measurement and verification are essential for optimizing campaigns. Have an internal team to oversee campaigns and ensure they meet your goals. Follow us:e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-incPatrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from herehttps://e-cens.com/contact-us/