Are You Too Close to Your Business?

Send us Fan MailIn this episode of Imperfect Marketing, host Kendra Corman dives into a common but often overlooked entrepreneurial struggle: being too close to your own business. Drawing from personal experience and conversations with clients, Kendra explores why it’s so hard to see your business clearly—and how that impacts your marketing, messaging, and momentum.If you've ever found yourself stuck writing a LinkedIn post, unsure what makes you unique, or overwhelmed by daily to-dos, this episode will hit home. It’s a thoughtful, honest look at what happens when your expertise becomes a blind spot—and how to regain perspective.Are You Too Close to Your Business?How This Impacts Your MarketingWays to Regain PerspectiveKey Takeaways for Business Owners and MarketersExpertise blindness is real—just because you know it doesn’t mean your audience doesMarketing is about connection, not complexityYou don’t need a huge budget to get perspective—start with post-its or a monthly accountability check-inEven pros need coaches—asking for help is a sign of strength, not failureWhether you're a solopreneur, service provider, or small business owner, this episode will help you slow down, zoom out, and market from a place of clarity—not assumption.Connect with Kendra Corman:Website: kendracorman.comLinkedIn: https://www.linkedin.com/in/kendracorman/Instagram: @kendracormancoach Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here