Are You Undercharging for Your Services? | Kesi Case

#BusinessGrowth #Entrepreneurship #SmallBusiness Your business is making money… so why are your profits falling? In this episode of Entrepreneurial Truth, we sit down with Claudia Sheena, a London-based accountant with more than 30 years of experience, to uncover the financial realities every entrepreneur and small business owner needs to understand. Claudia explains why revenue and turnover don’t necessarily mean your business is profitable, why looking only at your bank balance can be misleading, and why understanding your profit margins, cash flow, costs, and business finances is essential for sustainable business growth. We also talk about Claudia’s journey from building an accounting side hustle to running her own practice, learning to charge her worth, hiring the right people, creating better systems, and building a business that supports her lifestyle without leading to burnout. The conversation also explores AI in accounting, email marketing, social media, networking, business confidence, time blocking, and why entrepreneurs need to adapt without chasing every new trend. If you’re an entrepreneur, small business owner, freelancer, accountant, consultant, or creative professional looking to improve your business finances and make smarter business decisions, this episode is for you. Subscribe to Entrepreneurial Truth for more conversations about entrepreneurship, business growth, money, mindset, strategy, AI, and building a sustainable business. Podcast Guest: Claudia Sheena LinkedIn: https://www.linkedin.com/in/cs-as/ #kesicase #entrepreneurialtruth #podcast Support the show