Are you using the right digital channels to reach international students?

What this episode covers

International student recruitment has entered a new phase, one marked by changing student preferences and also by much more intense competition. The result is a widening gap between student expectations and institutional performance, especially in terms of responsiveness to student enquiries and the channels that institutions and schools use to engage prospective students. How can we best meet students where they are, with timely responses on the channels they prefer?

Distinct summary based on available episode metadata or transcript content.