Are Your Employees Online Influencers?

What this episode covers

On episode #137 of the Rethink Marketing Podcast, Eric and Colin explore the pros and cons of empowering employees to build audiences online. Many of your team members may want to market themselves to create additional employment security, so what should marketing and business leaders do? Letting your people build personal brands can help businesses reach broader audiences, improve brand perception and more! But the big risks and potential pitfalls must also be considered. Pull up your company’s social media policy, and grab a red pen! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

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