EPISODE · Jun 6, 2022 · 1 MIN
Are your reps successfully using WIIFM’s in their selling messaging?
from Sales Leadership with Jim Pancero · host Jim Pancero
Are you pushing your reps to sell using WIIFM’s (“What’s in it for me?”)? Join me as I talk about a classic of sales coaching…teaching reps to focus more on the WIIFM’s of what you’re selling than the product facts and features.
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Are your reps successfully using WIIFM’s in their selling messaging?
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This episode was published on June 6, 2022.
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