Are YouTube Ads Finally Better Than TV Ads?

Send us Fan MailAre YouTube ads finally better than TV for building a local brand, or is broadcast still king when you need daily reach and real frequency? 🤔Brandon sits down with Kyle to unpack what we’re seeing across millions in ad spend: CPMs, skip rates, watch time, and the one factor that keeps TV (often) ahead for “tomorrow marketing.” We also cover when YouTube does win—and how to plug it into a media plan without wasting budget.What you’ll learn:TV vs YouTube: real CPMs we’re seeing (and why cheap CPMs can still be expensive)The skip problem: average watch time on 15s and 30s—and what that means for brand liftWhy predictable frequency beats random impressions for becoming a household nameWhen to allocate ~10% to YouTube (and when not to)Why OTT/CTV CPMs look pretty but rarely pencil out for small/local brandsIf you’re trying to pick the best top-of-funnel media for 0–$100M businesses, this episode will save you money (and a few headaches).For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: /frankandmavenmarketing  TikTok: /frankandmaven LinkedIn: /frank-and-maven  Host: Brandon WelchCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a