Are Zero-Click Searches Real? | Chris Malta's EBiz Insider Podcast

So there you are, minding your own business, sipping coffee and deleting spam like a digital janitor. Then bam, an email from some SEO "guru" crashes into your inbox like a raccoon in a trash can. He's practically yelling in bold font that your online store is done for. Toast. Burnt toast, actually. Why? Because of something called "zero-click searches." Cue the dramatic music and stock photo of someone crying at a laptop.