ÁREA DE ESTRATÉGIA EM UMA AGÊNCIA | #PCMAGENCIAS 006

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Convidamos Raquel Messias, Vice-Presidente da Lew'Lara\TBWA. Sob sua gestão, em apenas 2 anos, a agência conquistou seis shortlist e dois prêmios Effies Brasil, assim como dois Leões em Cannes. Neste bate-papo, falaremos sobre a área de estratégia, o papel do estrategista/planejador, construção de marca e os temas relacionados às estratégias com o cliente. Se liga nos assuntos que vão rolar no bate-papo: - Jornada da área de estratégia - Como vender os serviços de estratégia - Quando fazer uma pesquisa de mercado - Eras da construção de marca - Como mensurar marca - Dicas práticas para estruturar uma área de estratégia Bora dividir essa pizza?

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This episode is 56 minutes long.

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This episode was published on April 4, 2024.

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