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ÁREA DE MÍDIA EM UMA AGÊNCIA | #PCMAGÊNCIAS 008

EPISODE · May 2, 2024 · 54 MIN

ÁREA DE MÍDIA EM UMA AGÊNCIA | #PCMAGÊNCIAS 008

from Pizza com Marketing · host Pizza com Marketing | Seu melhor podcast

Convidamos Vanessa Giannotti, Vice-Presidente de Mídia da Ogilvy, para falar sobre a estruturação de uma área e os desafios dos profissionais atualmente. Durante o bate-papo, abordaremos abertamente as particularidades dessa área e principalmente como as grandes e pequenas agências podem se adaptar para melhorar a performance da área como um todo. Fique ligado nos temas que vamos abordar: - Mídia antes x depois - KPIs para identificar na área de mídia - Métricas ideais para compartilhar com os clientes - Como apresentar resultados de mídia - Dicas para os profissionais de mídia, entre muitos outros temas. Bora dividir essa pizza?

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ÁREA DE MÍDIA EM UMA AGÊNCIA | #PCMAGÊNCIAS 008

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