EPISODE · Jun 22, 2024 · 3 MIN
Ariana Grande Joins Weverse: Expanding Global Fan Engagement with HYBE's Superfan Platform
from Sound Connections · host Amplitude Ventures
In this exciting episode of Sound Connections, we delve into the latest buzz in the music world: Ariana Grande joining the superfan platform Weverse, owned by entertainment giant HYBE. Known for its K-pop roots and interactive features, Weverse is expanding its reach by welcoming international superstar Ariana Grande. We explore how this move aligns with Grande's ongoing business relationship with HYBE America, led by CEO Scooter Braun, and her new management under Brandon Creed. Discover how Grande's presence on Weverse, a platform boasting over 10 million monthly active users and machine translation in 15 languages, promises to enhance fan engagement globally.
What this episode covers
In this exciting episode of Sound Connections, we delve into the latest buzz in the music world: Ariana Grande joining the superfan platform Weverse, owned by entertainment giant HYBE. Known for its K-pop roots and interactive features, Weverse is expanding its reach by welcoming international superstar Ariana Grande. We explore how this move aligns with Grande's ongoing business relationship with HYBE America, led by CEO Scooter Braun, and her new management under Brandon Creed. Discover how Grande's presence on Weverse, a platform boasting over 10 million monthly active users and machine translation in 15 languages, promises to enhance fan engagement globally.
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Ariana Grande Joins Weverse: Expanding Global Fan Engagement with HYBE's Superfan Platform
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