Arielle Nissenblatt on Podcasting Trends and Strategies for Business Success

Join Tom Fox as he explores the world of podcasting and gets ready to be inspired to start your own podcast. In this episode, Tom visits Arielle Nissenblatt, a podcasting expert with a rich career journey that includes Squadcast, Castbox, Descript, and Audily roles. Arielle shares her love for podcasts, which began as a listener and turned her passion into a career through relentless networking, starting a podcast studio, and eventually working for various podcast companies. Arielle talks about her current role at Audily, where she heads the Pinwheel division, focusing on chat casts and B2B podcast production. She emphasizes the importance of creating high-value content and the flexible use of various formats to engage target audiences effectively. The conversation delves into the international podcast scene, noting differences in enthusiasm and advertising prevalence between the U.S., Europe, and Asia. Arielle also highlights her strategies for successfully navigating podcast conferences and the importance of staying active on platforms like LinkedIn. For businesses looking to leverage podcasts, she offers insights into making content that resonates with audiences and potential advertisers. The episode is a treasure trove of tips and trends for both new and seasoned podcasters. Key highlights: Arielle’s Journey into Podcasting Working at Audily Podcast Marketing Strategies Podcast Conferences and Events Future Trends in Podcasting Resources: Connect with Arielle on Linkedin Audily EarBuds Podcast Collective Tom Instagram Facebook YouTube Twitter LinkedIn