EPISODE · Aug 7, 2026 · 3 MIN
Armani's First Men's Pillar in 20 Years
from Beauty in Five
Armani names Jonathan Bailey global fragrance ambassador. Cosmetics Business and WWD Beauty report the British actor will front Armani's new men's scent, I Will, the house's first men's fragrance launch in about two decades, per the reports. (Cosmetics Business, WWD Beauty) Also moving today: Dior expands hero men’s fragrance franchise Sauvage with a woody extrait (Cosmetics Business) MAC Cosmetics’ Next Creative Muse? Jean-Michel Basquiat (WWD Beauty) Nykaa Beauty Business Drives Profit Growth as Company Expands Skincare Portfolio (Global Cosmetics News) Nykaa Appoints Former Instamart Executive to Lead Quick Commerce Expansion (Global Cosmetics News) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com
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What this episode covers
Cosmetics Business and WWD Beauty report Giorgio Armani has named actor Jonathan Bailey Global Fragrance Ambassador for I Will, the L'Oreal-licensed brand's first new men's fragrance pillar in more than two decades, an oriental woody composition built over four years and 2,800 trials, priced at 120 pounds for 100ml and launching in the UK on September 9. Also moving: Dior extends Sauvage with an oud-backboned Sauvage Extrait, and MAC Cosmetics partners with the family and estate of Jean-Michel Basquiat on a limited-edition collection. Global Cosmetics News reports Nykaa's revenue and profitability rose in the quarter alongside a majority stake in Aminu Wellness, and the company has appointed former Swiggy Instamart operating chief Ankit Jain to lead Nykaa Now.
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Armani's First Men's Pillar in 20 Years
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