Armen Adamjan: From Viral Hacks to Building a Global Creative Brand

In this episode, Armen Adamjan — the creator behind viral eco-hack videos and author of Don’t Throw It Out! — shares how a single lockdown video on regrowing scallions sparked a global movement. With over 26 million followers and billions of views, Armen opens up about the creative process behind his fast-paced, educational content and the real secrets to staying ahead of ever-changing social media algorithms. He reflects on his journey from working behind the camera to becoming a full-time creator, the challenges of turning short-form content into a bestselling book, and the habits that helped him build a loyal global audience. Armen also offers practical advice for aspiring creators afraid of judgment, and reveals what’s next in his mission to make sustainability fun, accessible, and viral. Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.net Follow us on social media: @Pulse95Radio #SharjahInternationalBookFair #SIBF2025 #ArmenAdamjan #DontThrowItOut #ContentCreation #SocialMediaTips #EcoHacks #Pulse95Radio