Army, Hip Hop and Entrepreneurship

In 2020, Army Special Forces veteran and entrepreneur Ruben Ayala realized that a lot of top military-themed retail brands had become politically polarizing. So, he—along with three fellow vets—decided to create Triple Nikel Clothing, a military and hip-hop-inspired line that embraces community and diversity. Four years later, the company is thriving. Ruben joins hosts LTG (Ret.) Leslie C. Smith and SMA (Ret.) Dan Dailey to discuss how his mother was his original entrepreneurial inspiration, how the all-black WWII Airborne 555th Parachute Infantry Battalion became the company’s shining light, and how four vets who knew absolutely nothing about creating clothing have thrived.   Guest: Ruben Ayala, CEO, Triple Nickel   Has a member of the Army changed your life? Now is your chance to thank them publicly with a shoutout via our Hooah Hotline and have it possibly appear on an upcoming episode of AUSA’s Army Matters podcast!   AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath.    Donate: If you are interested in supporting AUSA’s educational programs, such as this podcast, please visit www.ausa.org/donate. Feedback: How are we doing? Email us at [email protected]. Disclaimer: AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.