Army Major To Toddler Food Founder | Edward Van der Lande | Ep. 20

Edward Van der Lande spent 11 years as an Army Major before becoming a food business founder — building More Toddler Meals, a UK freeze-dried toddler food brand, from a market stall with no funding and no shortcuts.This is a real founder story about starting a small business from scratch: the cash flow management struggles, the sacrifices his family made, and the lessons the military taught him. In this episode: Why he left the army to pursue one of the more unconventional business ideas in food The moment his wife had to take on more work just to cover the salary he wasn't drawing Behind-the-scenes chaos of running a food business startup (including chopping the end of his finger off mid-shift) How army discipline shaped his approach to startup finance and staying resilient What it actually costs to get a food business off the ground, and why there's no easy answer