Aron Cody Boucher - Navigating the AI minefield

What pitfalls do businesses need to avoid when devising their AI strategy?In this episode, we hear from Aron Cody Boucher, founder of the Marketing Foundry consultancy and a seasoned fractional CMO. With senior marketing experience at OnBuy and Sea Salt, Aron shares his insights into the risks AI presents to businesses—and why these risks must be carefully managed.