Aron Gelbard - Co-Founder & CEO @ Bloom & Wild

Aron Gelbard is the co-founder & CEO of Bloom & Wild, one of the UK’s most-loved online florists. Prior to launching B&W Aron spent time working as a consultant for Bain & Company, who he goes on to credit for giving him the ideal launch pad to pursue his dreams of becoming an entrepreneur. James & Hector sat down with Aron to discuss the early struggles he faced when getting the business off the ground, the on-going logistics of delivering flowers and why technology continues to be at the centre of everything the company does. Aron also opens up about his journey as a CEO and the lessons he has learnt from the occasional hiring mis-steps. As the conversation draws to a close Aron goes on to reveal his future ambitions for the company.  Make sure to like and subscribe to the Riding Unicorns podcast to never miss an episode. Also don't forget to give Riding Unicorns a follow on Twitter and LinkedIn to keep on top of the latest developments.