Around the Country 2021 - VICTORIA - HOPE, OPTIMISM & MARKETING

This week we are joined by Emily Stephens who tells us about how things are going for her in Apollo Bay, Victoria. We talk about hope, optimism for the future and some key marketing ideas that will help you in your accommodation business.  Summary;  01:40 Emily’s exciting new business, ‘The Accommodation Project’  03:52 What the last 12 months have been like for The Dolphin Apartment 10:32 Changes in how people are booking 12:25 Steps we can take to prepare for snap lockdowns  13:34 Advantages of booking directly 14:04 Misconceptions around OTAs 15:02 How to best communicate with customers during snap lockdowns 16:04 Cancellation policies  18:48 Dealing with changing consumer demands in accommodation