Around The Ladder: Building Success Without a Traditional Ladder with Caitlin Harrison

In this episode of Around the Ladder, Erika Steinberg speaks with Caitlin Harrison, founder of Firmly Studio, about what it means to build a career without a traditional ladder. Caitlin shares how her path through small design companies, print publications, and digital work led her to launch her own business in 2020. What began as a leap during an unstable season turned into a clearer vision for the type of work she wanted to do and the clients she wanted to serve. Together, Erika and Caitlin explore: What it means to build a career when no clear ladder exists. How the pandemic and family life shaped Caitlin’s decision to go out on her own. Why niching down brought clarity to her business. What many law firms misunderstand about websites and online marketing. How simple, trust-building design helps convert visitors into clients. The role of networking, relationships, and flexibility in growing a small business. How Caitlin now defines success through freedom, family, and meaningful client work. Caitlin also shares how her business has evolved from general design work into a focused service for solo and small law firms, while still offering branding, print design, and website care plans. Connect With Caitlin Website: Caitlin Harrison Creative Tour link: Firmly Studio Tour LinkedIn: Caitlin Harrison Instagram: Caitlin Harrison Creative