EPISODE · Feb 19, 2026 · 46 MIN
Around The Ladder: Owning Your Story With Janet Falk
from Around the Ladder · host Erika Steinberg
In this Episode media strategist and former academic turned Wall Street analyst, nonprofit leader and legal PR pro, Janet Falk has built a career by refusing to climb a single ladder in a straight line. In this episode, Janet joins host Erika Steinberg to talk about control in media relations, the six Ws every communicator should use, and why you are always in the “business of your own name.” In this episode How Janet navigated academia, Wall Street, nonprofits, legal services and entrepreneurship to create a portfolio career that fits who she is. Why you never truly control media outcomes, and what you can control instead through Janet’s “marketing RBI” framework. The six Ws of communication (including the often forgotten sixth W) and how they guide more effective marketing and PR. How to turn one article or speaking gig into a snowball of conferences, media quotes and new business. Practical networking strategies, including how to “warm up the room” before an event so you never walk into a cold crowd again. Why lawyers and other professionals must see themselves as being in the “your name” business and get comfortable being visible. Connect with Janet Website: Falk Communications and Research LinkedIn: Janet Falk Janet's Books & Newsletter Create and Monitor Your Marketing RBI (price $9.99) Three Steps to Improve Your Networking Success Write Your Case Study with P A RI (Problem, Action, Result, Impact)
What this episode covers
In this Episode media strategist and former academic turned Wall Street analyst, nonprofit leader and legal PR pro, Janet Falk has built a career by refusing to climb a single ladder in a straight line. In this episode, Janet joins host Erika Steinberg to talk about control in media relations, the six Ws every communicator should use, and why you are always in the “business of your own name.” In this episode How Janet navigated academia, Wall Street, nonprofits, legal services and entrepreneurship to create a portfolio career that fits who she is. Why you never truly control media outcomes, and what you can control instead through Janet’s “marketing RBI” framework. The six Ws of communication (including the often forgotten sixth W) and how they guide more effective marketing and PR. How to turn one article or speaking gig into a snowball of conferences, media quotes and new business. Practical networking strategies, including how to “warm up the room” before an event so you never walk into a cold crowd again. Why lawyers and other professionals must see themselves as being in the “your name” business and get comfortable being visible. Connect with Janet Website: Falk Communications and Research LinkedIn: Janet Falk Janet's Books & Newsletter Create and Monitor Your Marketing RBI (price $9.99) Three Steps to Improve Your Networking Success Write Your Case Study with P A RI (Problem, Action, Result, Impact)
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Around The Ladder: Owning Your Story With Janet Falk
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