Art and Creative Place Making

Topic:The arts and community engagement as highly effective community and economic development strategiesGuest & Organization:Juanita Hardy is the Senior Visiting Fellow (SVF) for Creative Placemaking at the Urban Land Institute (ULI). Her work supports the Institute’s Building Healthy Places Initiative by deepening and broadening ULI’s focus on creative placemaking through content, the ULI District Council network, and the Healthy Corridors grant program.Hardy has a passion for making business and cultural connections that foster healthy, thriving, and culturally rich places to work, live, and enjoy. She founded Tiger Management Consulting Group, a global training and business consulting services firm, after retiring from IBM in 2005. Hardy has over 43 years of business experience, including 31 years with IBM, and over 35 years in the arts as a nonprofit leader, trustee, collector, and patron of the arts. For IBM, she led many client transformational leadership initiatives and frequently coached leaders on making change at the individual and organizational level. Her work with Tiger Management included helping clients build successful relationships with businesses in other countries and cultures.As SVF for ULI, Hardy has done extensive research and identified best practices, conducted an assessment on the presence of creative placemaking at ULI, worked with ULI District Councils on programming and capacity building activities, and authored a guide on implementing creative placemaking in real estate development.Hardy is the former Executive Director of CulturalDC, a nonprofit committed to making space for artists and art organizations and fostering cultural and economic vibrancy in communities through its creative placemaking services. While at CulturalDC, she worked closely with area developers to integrate arts and culture into development projects across the Washington, D.C., area. She served as an awards program juror for the ULI Washington District Council’s Real Estate Trends Conference for three years, 2015-2017. Since 2006, Hardy has served as an executive coach with Right Management, a global human capital development firm, and has served on many nonprofit art boards dating to the 1980s. She co-founded Millennium Arts Salon, an art education initiative, in 2000. Hardy is an accomplished writer and public speaker. Her recent writing includes a trilogy of creative placemaking articles in Urban Land magazine.Resources:Urban Land Institute’s Building Healthy Places InitiativeUrban Land Institute’s Creative PlacemakingNational Endowment for the ArtsNational Endowment for the Arts’ Creative Placemaking Paper by Ann Markusen, Markusen Economic Research Services and Anne