Art-Forward Design and Scaling a Creative Agency with Susan Eva Goerg

In this episode of FounderGPS, host Dane Shoemaker sits down with New York-based interior designer and creative director Susann Eva Goerg to pull back the curtain on what it truly takes to build a thriving, sustainable, and premium creative business.With over a decade of experience as an art and creative director for global brands, Susann brings a unique storytelling lens to residential interior design. She challenges the traditional industry by refusing to let art be an afterthought, designing spaces where environment and fine art elevate one another.Dane and Susann dive deep into the messy realities of entrepreneurship, the courage required to niche down, and why running a design firm is actually 89% business and only 11% creativity. Whether you are an interior designer, a creative freelancer, or a founder trying to align your business with your personal values, this conversation is packed with tactical advice on reclaiming your worth and standing out in an undervalued industry.