Art O'Connor / Wukar Fit - Iditabike, Ultra-endurance, & Strength Training for World Champions like Keegan Swenson & You

Choose the Hard Way creator Andrew Vontz in conversation with Wukar Fit founder Art O'Connor, a strength coach for pro cyclists including World Champion Keegan Swenson, Sofia Villafane, Chase Wark, and athletes of all ages & ability levels working to be strong for life. — Art is a former pro mountain bike racer and now races cold weather ultra-endurance fat bike events like the Iditarod Trail Invitational 350 and the Fat Pursuit 200k where he placed second. His philosophy is lift heavy, ride fast. — As someone who primarily spends my winters in Maine trying to leave as often as possible to go somewhere warm to ride, Art's affinity for racing in below zero temps in the wilderness fascinates me. — Art and I share an appreciation of functional movement and the importance of being durable enough to function in life, not just perform on the bike.  — Art famously completed the Abandon Your Family 500 challenge and joined us for the AYF hot wash, find that episode in the archives.  — Find Art on Instagram @wukarfit and his training programs are available there and at wukarfit.com through the train heroic app. — To support Choose the Hard Way, please become a paid subscriber of https://alwaysthehardway.substack.com/. — Scripted and robotic is out, real is in. The communication landscape has changed and yesterday's media training just doesn't work.   — That's why I started One Real Voice to provide the training and narrative development senior executives need to thrive in the unscripted, open-ended communication formats like town halls, fireside chats, and podcasts that are mission critical for their roles.    — I limit the number of clients I work with to go deep, but if you're ready to be great, DM me @hardwaypod or email [email protected]. — When you're ready to be great, DM https://www.instagram.com/hardwaypod or reach out to [email protected]. — With over $1 trillion in transactions to date, Blockchain.com is your trusted partner on your crypto journey. Go to Blockchain.com to get started today no experience required. — Lauf is the Apple of bike design and they make elegant products that just work better than everything else. Check them out at www.laufcycles.com. — Andrew Vontz's Choose the Hard Way newsletter: https://alwaysthehardway.substack.com/ — One Real Voice – narrative, strategy and coaching for podcasts and high-stakes conversations: http://www.onerealvoice.com — Instagram: http://www.instagram.com/hardwaypod — LinkedIn: https://www.linkedin.com/in/andrewvontz/