Art Saxby On Why Fractional Marketing Leaders Are Increasingly Attractive To Companies

When Art Saxby gives advice to aspiring marketing leaders, he encourages them to follow a mantra that has guided his own career - “don’t confuse the thing you do every day with the business that you’re in.” That same mantra guides the thinking of the 75 marketers that make up the team of Chief Outsiders, one of the top Fractional CMO firms in the country and where Saxby serves as CEO. I sat down with Art to talk more about the role of the Fractional CMO, why it is becoming increasingly attractive for companies, and marketers need to think early on about the bigger picture of their company.