Article Out Loud - Crisis Communications - Reaching Teens and Young Adults

Full article by Barrett Cappetto, an Article Out Loud from Domestic Preparedness, September 18, 2024. In this feature article, a pipeline controller responsible for coordinating control center security and operational readiness shares some crisis communications research. Generation Z and millennials encompass almost half of the world’s population, and their communication style, preferences, and ideals differ from those of their older counterparts. Crisis communication plans must account for these differences to reach that demographic. Learn how to navigate these variations to ensure that emergency alerting efforts are effective and well-received by all generations.