Artifacts of Interest: ICCU, Visible Culture, and Green Lights in Pocatello

I travel to Idaho to look at how Idaho Central Credit Union (ICCU) grew from a small credit union with 22 members and less than $300 in assets to the largest credit union in Idaho. The appealing story is that ICCU discovered one clever maneuver, but the more useful and more authentic one is that ICCU established a culture capable of duplicating itself over and over...and over. I examine ICCU using organizational culture theory, concentrating on artifacts, norms, member communication, and structuration. The Green Team identity, the public use of green branding, community activities, workplace outreach, recruiting methods, and member-service obligations merged into a coherent financial institution with a remarkable organizational culture worth investigation in this episode.