Artificial Intelligence in Marketing

from CXOTalk Hosted by Michael Krigsman

Marketing technology is undergoing dramatic transformation as companies seek greater personalization to engage buyers across the customer lifecycle. This episode examines how AI is changing marketing. Our guest are Sameer Patel, CEO, and Andrew Eichenbaum, Lead Data Scientist, at Kahuna software. Sameer joined Kahuna in August, 2016 as CEO and board member. Dr. Andrew Eichenbaum is a leading Data Scientist specializing in artificial intelligence and machine learning. Andrew has been analyzing large scale data sets for over 15 years and leading data-centric projects and teams for more than 8 years.

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Artificial Intelligence in Marketing

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The Data Economy Redis The world has changed drastically in the last two years and businesses have to change with it. The need to move to the cloud, create digital experiences, and operate in real-time is more prescient than ever.The Data Economy is a podcast about leaders, like you, who use data to meet these new challenges. Michael Krigsman, Industry Analyst and Publisher of CXOTalk, sits down with executives at companies like Splunk, HP, UPS, Siemens, and EA to find out how they leverage data to power real-time experiences and create value in our modern economy. Listen to get a first-hand look into their business approach and learn how they use data to improve customer experience, increase business value, and stay at the forefront of the digital revolution.You can watch the video version of each episode on redis.com/thedataeconomy.If you’d like to learn more about data strategies and technologies your peers are leveraging, visit redis.com/business.

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How long is this episode of CXOTalk?

This episode is 47 minutes long.

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This episode was published on December 24, 2016.

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