Arundhati Kumar (Studio Beej)

On today’s episode of Voices For Local, Monisha talks to Arundathi about her creation Studio Beej, a conscious accessories brand. Arundhati tells us how the seeds of her brand were sown by a Google search following a trip to Europe, how her karigars adapted to materials they’d never worked with before, the importance of being transparent about their footprint, and how she doesn’t like to use the buzzword “sustainable” while talking about Beej, instead promoting the brand as conscious and mindful.

To check out Studio Beej’s work, log onto studiobeej.com or follow their journey on Instagram @studiobeej. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram.

CREDITS:

Host: Monisha Singh Katial (Twitter & Instagram)

This is a Maed in India production.

Audio Engineer & Editor: Kartik Kulkarni

Creative Director: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Producer: Husein Haveliwala