As Amazon expands, how should brands react? episode artwork

EPISODE · May 21, 2018 · 19 MIN

As Amazon expands, how should brands react?

from The Backroom with Retail Dive · host Retail Dive

It's impossible to out-Amazon Amazon, but you can out-brand the e-commerce giant. Cooper Smith of Gartner L2 breaks down how.

Episode metadata supplied by the publisher feed · Published May 21, 2018

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As Amazon expands, how should brands react?

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