As Amazon expands, how should brands react?
It's impossible to out-Amazon Amazon, but you can…
An episode of the The Backroom with Retail Dive podcast, hosted by Retail Dive, titled "As Amazon expands, how should brands react?" was published on May 21, 2018 and runs 19 minutes.
May 21, 2018 ·19m · The Backroom with Retail Dive
Summary
It's impossible to out-Amazon Amazon, but you can out-brand the e-commerce giant. Cooper Smith of Gartner L2 breaks down how.
Episode Description
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