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As Amazon expands, how should brands react? episode artwork

EPISODE · May 21, 2018 · 19 MIN

As Amazon expands, how should brands react?

from The Backroom with Retail Dive · host Retail Dive

It's impossible to out-Amazon Amazon, but you can out-brand the e-commerce giant. Cooper Smith of Gartner L2 breaks down how.

What this episode covers

It's impossible to out-Amazon Amazon, but you can out-brand the e-commerce giant. Cooper Smith of Gartner L2 breaks down how.

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As Amazon expands, how should brands react?

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Frequently Asked Questions

How long is this episode of The Backroom with Retail Dive?

This episode is 19 minutes long.

When was this The Backroom with Retail Dive episode published?

This episode was published on May 21, 2018.

What is this episode about?

It's impossible to out-Amazon Amazon, but you can out-brand the e-commerce giant. Cooper Smith of Gartner L2 breaks down how.

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