As if in a Blink of an Eye, a Hot Fitness Brand Emerges

"At the start of the recession in 2008, more and more people traded down from mid-priced gyms. While the price of these high-volume, low-priced gyms was good, the experience was not." - Todd Magazine, president of Blink Fitness. Blink Fitness’s brand emphasizes “Mood Above Muscle,” a philosophy that celebrates the immediate positive feelings associated with exercise, rather than just the longer-term physical benefits. It's this philosophy that is discussed this week on Franchise Today as Blink Fitness president, Todd Magazine joins Franchise Today co-hosts, Stan Friedman and Paul Segreto.  Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes. Franchise Today is sponsored by FRM Solutions and Franchise Foundry.