As predicted, bone broth is a CPG powerhouse

There’s a boom in the bone broth business – say that five times fast! Host Adrienne Smith talked with Sam McBride, Kettle and Fire CEO and founder of Colter Ventures, about Kettle and Fire’s role in innovation in building out this category. The New Hope Network editorial team predicted that broth would be a big trend in our 2026 CPG trend predictions, and wouldn’t you have it, we were right! Sam and Adrienne discuss ways to use bone broth besides drinking it, where the category is headed and why the current iteration of wellness, along with trends like high-protein and nutrient-dense foods, fit nicely into what bone broth has to offer the natural products consumer. Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts. Thank you to our sponsor GnuSante. In this episode: 0:39 – We predicted bone broth as a trend in Fall 2025, and Kettle and Fire is a pioneer in this category! 1:15 – Welcome to our guest, Sam McBride, Kettle and Fire CEO and Founder of Colter Ventures. 1:28 – Thank you to our sponsor GnuSante. 2:38 – Sam and his family are bone broth connoisseurs, always looking for more ways to incorporate it into their diets. 6:15 – This could be a podcast just about bone broth recipes. YUM! 6:27 – Kettle and Fire Maui Nui Venison Bone Broth won a 2026 NEXTY award for Product Design and Storytelling. 6:55 – There's still time to register for Newtopia Now, happening next week in Denver! 9:00 – Kettle and Fire has four regenerative products: beef, chicken, Maui Nui venison, and bison. 9:30 – Sam shares more about Kettle and Fire's quality sourcing story and how it impacts the brand's sustainability evolution. 11:32 – Are consumers actually understanding the benefits of regenerative products? 14:22 – Sam thinks folks might be boiling health and wellness down to, "What is the highest quality item I can put in my body?" 15:38 – Adrienne asks the hard-hitting questions: What is trending in the bone broth category? Where is the category headed? 16:52 – What kinds of consumers are entering the bone broth category? 19:02 – Bone broth hits on the "what's old is new" trend that Jason Buechel and Mark Bittman discussed at Expo West this year. 19:54 – Subscribe to NFM for industry-leading products, trends, and data insights. 20:43 – Sam shares his forecast for the next iteration of the food industry. 25:19 – Kettle and Fire has spent the past few years building its supply chain so the brand can scale to meet demand. 27:22 – What's next for Kettle and Fire's innovation? Stay tuned to find out!