AS PROMISED...WE ASKED ED STEENMAN, PROMINENT SEATTLE AGENCY GUY TO WALK US THROUGH THE COMPLICAITONS OF OVER-THE-TOP VIDEO. Media Insultant - Friday Edition 12.2.22

We break format this week with a discussion with Ed Steenman of Steenman Associates about Over-The-Top video...how it's being sold locally and the impact on both local clients and media sales folks.Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management.  Two media execs, Jackson Weaver and Keith SamuelsMedia Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management.  Videos are under the Media Insultant Showcase on Vimeo.  Comments are always welcome at [email protected]  Thanks for listening!