ASCA Podcast #103 - Dr. Sarah Hervert

Sarah Hervert has a PhD in Sport and Exercise Science from James Cook University and is an ASCA Associate L2 Coach. She specialises in strength and conditioning for team sports, injury prevention and rehabilitation and has a keen interest in advocating for S&C in the wider community from adolescents through to older athletes. Following the completion of her PhD, Sarah co-founded Foundations Performance & Rehab with the aim of creating a safe and welcoming environment for athletes and the wider community to undertake S&C and rehabilitation services. Currently, Sarah is also a Lecturer at the University of Southern Queensland. QUOTES “Even simple things like financial projections, which you sound so boring, but at the start you need to have that stuff to have an idea of where you are going and what you need to put into action” “If you are trying to pump through a lot of individual clients, and that’s your only source of income, you’ll probably struggle to pay a lot of bills” “So if you’re going to open a business with a partner, you need to be really aware that if something did happen down the line, you need to have those back up plans with what you are going to do” “Have a plan but be flexible with that plan is a big thing in business” SHOWNOTES 1) Sarah’s journey from James Cook University to owning a private S&C facility 2) Advice for S&C coaches looking to open a private facility 3) The recommended model for private S&C facilities and setting up client agreements 4) How to implement service fee rises 5) Deciding when the right time is to bring on more staff in a business 6) The pros and cons of owning a business with a partner 7) The ins and outs of cash flow and marketing 8) Managing adversity and burnout as a business owner 9) Sarah’s PhD on sub-elite soccer players and preventing rate and severity of injuries in soccer