Ash & Simon -How do you do research to own a multi-billion dollar industry?

Design Research - Day 2 Even though it’s been around for a few decades, Laser Tattoo Removal is a health service still in its infancy. No company has dominated the market in the USA. Tobias were invited to conduct research to inform the design of a successful service that could rapidly scale. This has been a fantastic project, seeing our team taking an anthropological approach to the point of getting tattoos! In this presentation we’ll share some lessons learned as we conducted this International research project with stakeholders, consumers, clinic staff and artists.