Ash Borland | Cracking advice: Broker business coach on ripping up the rulebook

What if the way you’ve always advised isn’t the best way to achieve great outcomes for your customers?Ash Borland is a mortgage broker business coach disrupting the traditional financial advice model. A former mortgage broker, Ash turned to teaching brokers to attract and retain clients using a process that’s based on behavioural economics, neuromarketing and social selling. The result? His clients see six-figure turnovers and better outcomes for their customers.In this episode, Ash talks to Wayne and Clodagh about how he went from working as a broker in a well-stocked pool to becoming an independent coach figuring out how to generate business leads. He shares some of the processes he teaches to financial advisers, including his pre-frame, frame and reframe approach.Also in this episode:The financial resilience check Ash believes every adviser should do.The ‘showing, not selling’ mindset of protection conversations, and how to do it.Ash’s career challenges, regrets and hero moment.Listen now to be inspired by Ash’s enthusiasm and proven successes that could inspire a new approach to financial advice.Listen nowL&G Apply - Adviser Registration Ignite - Ignite | Mortgage Technology | Legal & General